For starters, YouTube is the second most-visited site on the web, and in a day and age where we’re spending up to six hours per day consuming video, the writing is on the wall.
If you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible.
Below we’ll go into detail on each of these tactics for promoting your YouTube channel and maximizing your viewership. Whether you’re just getting started or want to see your numbers tick further upward, these tips are all fair game.
Boost your YouTube strategy
In addition to the 16 tips below, make sure you’re up on all things YouTube to maximize your efforts with these guides:
- How to create a YouTube channel for business – Simplify setting up and perfecting your business channel.
- 11 Tips for writing YouTube descriptions – Differentiate your videos and ensure they’re super findable with optimized descriptions.
- YouTube SEO: How to boost your videos’ rankings – YouTube has become one of the world’s biggest search engines. Follow these tips to make sure you’re meeting audience needs.
- YouTube hashtags: How to use hashtags to increase video views – Demystify how hashtags work on YouTube and get more eyes on your videos.
- How to use YouTube Analytics to optimize your video performance – Ensure all your efforts are succesful and poinpoint where you can still refine with effective analytics.
16 Proven tips to promote your YouTube Channel
1. Write engaging, must-see titles
YouTube marketing is all about presentation.
Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”
For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up the views.
Athlean X’s fitness-based videos are another good example. The channel’s content manages to sneak in relevant keywords in its titles while also coming across as conversational.
“Best-of” lists and “how-to” titles are always a safe bet, too. Here are some click-worthy titles from Disney Food Blog:
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.
In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyzer recommends 55 characters for an engaging headline. CoSchedule’s tool isn’t specifically meant for video titles but is awesome for brainstorming YouTube-friendly titles to help promote your YouTube channel.
Publish on YouTube with Sprout Social
The opportunities are virtually endless on YouTube, and you can now publish to YouTube directly from Sprout.
Host long-form video on your channel, extend reach through YouTube’s extensive search capabilities, and track how your performance stacks up to other social networks.
Start a free trial to give our YouTube publishing features a try.
2. Optimize your videos for visibility
Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.
Heck, see for yourself. Any given product or “how-to” query on Google will return something from YouTube.
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